BROADCASTING
Continuing the IOC’s commitment to providing over-the-air television coverage to as broad a worldwide audience as possible, London 2012 is scheduled to be broadcast by a number of regional broadcasters. The United States television rights currently owned by NBC account for over half the rights revenue for the IOC. Many television broadcasters granted rights to the games have bureaux and studios in London, but since at least the 1988 Olympic Winter Games in Calgary, rights-holder operations are hosted in the dedicated International Broadcast Centre (IBC). London’s IBC is planned to be inside the security cordon of the Olympic Park.
As rights for the 2012 Games have been packaged with those for the 2010 Winter Olympics, broadcasters will be largely identical for both events. Confirmed broadcasters include:
- In Europe, members of the European Broadcasting Union will broadcast the Games in their respective countries.
- In the United Kingdom the BBC will be sole broadcaster of the Games and have made a commitment to show every event live.[69Italy, SKY Italia originally achieved rights, then was forced by CIO to sell them to a RAI on 17 September 2008 along with the Vancouver 2010 ones, in an Olympics/FIFA World Cup rights exchange, and due to compulsory free broadcasting of the event in the country.
- In Estonia Eesti Televisioon (ETV) will be broadcasting the games.
- In Greece, the national broadcaster ERT has the rights to broadcast the games.
- In Spain, TVE has the rights to broadcast these games.
- In Sweden, free-to-air SVT and Viasat have the rights to broadcast the games.
- In the Netherlands, free-to-air public broadcaster NOS have the rights to broadcast the games.
- In Slovakia, Slovenska televizia and Radio Slovakia will broadcast the games.
- In Germany and Austria, ARD, ZDF, ProSiebenSat.1 and RTL Group has rights broadcast the games.
- In Austria, ORF will broadcast the games.
- In Portugal, RTP will broadcast the games.
- In the Republic of Ireland, RTÉ will broadcast all of the games.
- In Poland, TVP will broadcast the games.
- In the United States, NBC Universal has the rights to the games.Coverage will appear on the flagship National Broadcasting Company, and presumably its sister properties, such as Spanish-language network Telemundo and cable channels USA, CNBC, Bravo and MSNBC.
- In South Korea, SBS, MBC, and KBS have the rights to broadcast the games.
- In Canada, CTV, V, TSN and RDS have the rights to broadcast the games.
- In Brazil, Rede Record has the exclusive rights to broadcast the games free-to-air, but sells the cable rights to Sportv and internet rights to Terra Networks.
- In Guatemala the four major national networks Channels 3, 7, 11, 13 will broadcast the games
- In Mexico, the two major national networks Televisa and TV Azteca will broadcast the games.
- In Australia, the Nine Network in joint partnership with subscription television partner Foxtel will broadcast the games. This would be the first time in over 25 years that the Seven Network has not aired the summer games, and the second considering both Olympics.
- In New Zealand, free-to-air Prime Television New Zealand and pay TV parent company SKY Network Television have the rights to these games. This will be the first time the Olympic Games coverage is not carried on a TVNZ network.
- In the People’s Republic of China, China Central Television and China Radio will broadcast the games.